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Popularity and Influence are not the same
I read a thought provoking article in AdAge this morning by Matthew Creamer. The title, “Your Followers are no measure of your influence,” does an excellent job of debunking the notion that just...
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Facebook Advertising is catching on with local business
22% of local merchants in the U.S. have used Facebook Ads according to a report by MerchantCircle. And in a recent report from eMarketer, 60% of Facebook’s ad revenue is coming from small business....
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How Real is Real-time? The answer has little to do with data
Srividya Sridharan of Forrester Research, posted the question of “How real is real-time” on the customer intelligence community. I’d like to share my reply to her. There are multiple areas of marketing...
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Blab named as one of only 25 partners for Facebook’s marketing api
Blab is inventing a whole new way to advertise in the social space. Traditional advertising invades the social space with product claims and brand slogans. It’s not surprising that people click on ads...
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